As the Baby Boomers approach retirement age it probably should surprise no one that one out of every four people in the U.S. is a grandparent. Wait, let me say that another way, 25% of everyone in the U.S. is a grand Parent! This number, 70 million, is more than the number of people in France, and it’s twice the population of California. Today’s grandparents aren’t like our grandparents, we active and energetic. The average age is 48, and many of them are participating in activities from running marathons to dating on line.
As a group, grandparents’ have a huge impact on the U.S. economy, we spend around 50 billion dollars on our grandkids each year. That’s more than the music industry, film industry and video game industry revenues combined. continue reading…